My dad was talking to an online website developer.
- He asked if I had ever heard of SEO for Heating and Air Conditioning? I chuckled and asked who told him about SEO? The man told him he owned a Heating and Air Conditioning dealer, and he did SEO for Heating and Air Conditioning during the time off.
I explained SEO was search engine optimization. It was a way of adding keywords that would help your website to be found when people were doing searches for Heating and Air Conditioning companies near them. My dad wanted to learn why someone would work with an SEO supplier while I was on their off time when they already owned an Heating and Air Conditioning dealer? I couldn’t answer the question, but I was ready to ask one of my own. I wanted to know why he was calling a website developer and why he needed SEO. The SEO analyst showed me the website and told me nobody had looked at it yet. I tried to explain that he needed a landing page. There were no pages that would lead a prospective purchaser to a page where they could sign up for information. I showed him he had a broken link that needed to be fixed before anyone was going to the website. She called the online website developer and asked him to make variations to the website, and said he would also like help with SEO on the website, and on social media websites.