After contacting the online marketing company about my HVAC company, I was told I should do some social media advertising.
- I had heard a lot of negativity pertaining to social media, and I wanted nothing to do with it.
Someone had contacted my wife through Facebook and he was threatening our family. Until that time, neither of us knew you could call someone through Facebook, without knowing their phone number. We hadn’t used Facebook after that happened. I now had someone suggesting that I should use Facebook and other social media platforms to advertise my HVAC company. I was sure if I was ready to take this step and I asked why I needed social media advertising. The HVAC online marketer told me there were ways to circumvent these phone calls. What we were doing was advertising and not using Facebook to make friends. I couldn’t believe how many social media platforms there were, and we could utilize every one of them to advertise my HVAC company. Along with advertising, the marketing company was going to fill my website with keywords so every time someone searched for an HVAC company in our area, they could find my website. It amazed me everything the marketing company could do to get my HVAC company more business. I knew it wasn’t going to be an instant fix, but I was feeling hopeful. I was sure that once I saw one new customer, it wouldn’t be long before I was gaining two and then three or more. Who knows? Within a year, I could be one of the top HVAC companies in our area.